Carlsberg Marston’s Brewing Company (CMBC) has today announced a deal in which Carlsberg Group will acquire the UK rights for French beer brand Kronenbourg 1664 from HEINEKEN UK. The transfer of the licence will be effective from 1 June 2023.
The deal will see Carlsberg Group acquire all rights to produce and distribute the well-known premium lager, Kronenbourg 1664 in the UK via CMBC. The Kronenbourg 1664 brand is owned globally by Carlsberg Group. Under the agreement, HEINEKEN UK will continue to brew and pack Kronenbourg 1664 under contract, before moving to CMBC in 2024. A three-year commercial arrangement has also been agreed to continue to list and provide the brand to HEINEKEN UK’s Star Pubs & Bars.
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Thank you very much,
The Baby Bottles Wholesale Team.